Prada History and Story

A triangle logo in black background with PRADA letters and the year of establishment is a never changing mark for Prada, which represents Prada’s identity to the world. This logo is almost visible in every item from Prada. I can’t deny that choosing a remarkable logo for a brand is very crucial. Since a well-designed logo is a birth mark of a brand, it should be designed in a creative and impressive way. Prada has achieved it!

When we are talking about Prada, how many of you have read its story and history? Studying a brand or an enterprise’s history and background is one of my favorite hobbies in leisure time. Today, I’d love to share what I have learned on this fashion brand. Prada is an Italian design group, it may also be known as a brand and house. The retail outlets have been established all over the world nowadays. The group was originally founded in 1913 by Mario Prada and his brother Martino in Milan, Italy. Therefore, the design of Prada triangle logo was originated from the above information. Miuccia, the granddaughter of Mario’s, joined the company in 1970, eventually taking over the business from her mother in 1978. She released her first set of backpacks and totes in next year, which were made out of a tough military spec black nylon. But this set of collection did not won her success instantly because of the lack of advertising.

In 1987, Miuccia married Bertelli, the business manager of the company at that time. Then Prada launched its women’s ready-to-wear collection in 1989, and the designs came to be known for their dropped waistlines and narrow belts. Prada’s popularity dramatically increased when the fashion world took notice of its clean lines, opulent fabrics and basic colors. Later on, numerous successes have been made, leading it to a tremendous achievement in the world. Today, Prada is one of the top luxury brands around the world and owning its boutiques in America, Europe, Asia and Oceania. The sensitive creativity and perseverance behind the achievement might be the most decisive factors making a brand or an enterprise successful.

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