Brand effect is a commercial terms referring to the value of a brand. When a brand is created or established, products will be sold in bulk and its popularity will become more widely recognizable among the consumers. But how does a brand squeeze into people’s eyes and rapidly become a top brand remarkable in the world and universally accepted by all the people. Quality is of course the crucial factor that takes a majority in it, but to properly develop its fame is also the key to make it famous around the world.
Taking Coach, one of the luxury brands known for leather goods, as an example, its brand effect brings a lot to its annual profits, and now it’s successfully become a worldwide fashion house. Apart from its sophisticated craftsmanship, the modern American fashion edge it always takes is a vital element. The creative designs, acute fashion taste and refined craftsmanship are quite satisfying. More importantly, you can own a brand new Coach within several hundreds bucks unlike those priced at more than thousands or even much higher! When seeing the CC logo, how many of you can immediately recognize it’s from Coach? I think the answer is positive!
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