Recently Prada has launched a collection of Swing Sunglasses to match the modern femininity of its Autumn/Winter 2010 collection. Predictable at the Autumn/Winter 2010 collection, they will push many fashion clothes.
The swooped frames of the Swing Sunglasses collection combine a slightly 1950s cats -eye shape with the simple ultra-minimalist lines of Prada’s 1990s fashion. The swing sunglasses is designer of retro, but beautiful.
The collection’s arty image and video campaign features supermodel Angela Lindvall and was shot by Steven Meisel. The launch took place at Joe’s Pub in New York City this week; it also featured a “Manga Contest.” The participants have to design a fantasy heroine who must wear Prada Swing sunglasses in the comic strip. The winner will be invited to create a Manga-style heroine with a starring role in a Prada publication. So the collection's purpose is to call more people to join the design.
Prada Swing is priced at £125 and will be available at Prada boutiques and selected retailers worldwide from October.
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