Oakley don’t miss a trick, if you’ve been following the miners ascent from the collapsed mine in Chile you’ll be well aware that Oakley sunglasses scored a massive coup the day they were rescued.
For 69 days the 33 Chilean miners survived half a mile underground without health care, sanitation and most notably natural light. During their incarceration the miners eye sight would have been weak and authorities were concerned of the damage daylight could have on their retinas once they surfaced. In order to protect the miner’s eyes from the harmful effects of UV light, Oakley entered the mix and donated 35 pairs of supped up, full specification, Oakley Radar sunglasses.
Oakley Radar sunglasses feature a single black Iridium lens that wraps around the eyes, ensuring the utmost protection from the sun’s UV rays, from the side of the face and directly. Oakley is known for its commitment to technology and innovation and their miners Radar sunglasses are coated and protected with all number of highly technical solutions and mastery. The Iridium lenses are combined with a dark grey base to reduce glare, enhanced with a sheath to repel oil, mud and water during the rescue and fitted to accommodate interchangeable lenses to optimise comfort and protection for the miner’s different facial anatomies.
On the 13th October as each miner surfaced, they appeared from the hell hole with a grin of relief, sporting Oakley Radar sunglasses as the world’s press captured the joyous moment 33 times over 24 hours. The coverage Oakley have received for their donation is priceless and the miner’s can be assured their eyes have the best protection for the weeks ahead as they prepare to return to normality. In a show of solidarity the Chilean Minister for Mining asked to wear a spare pair of the Oakley Radar sunglasses.
Could this may be the shape of things to come – dedicated wholesale Oakley sunglasses for miners?
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