Timberland To Produce Boots Made Of Recycled Rubber & Plastic

Using green gadgets is one thing. Actually wearing green apparel is another. This is just what Timberland is promoting, in partnership with Bionic Yarn. The outdoor-wear company will be producing boots made with recycled rubber and PET. Yes, PET is the same material used in making soda bottles.



The Timberland campaign was launched earlier this week in New York City. The footwear collection will be part of the 2011 Earthkeeper’s Collection. Timberland plans to provide 3D displays of its collection as part of its “Virtual Forest,” both online and at physical store locations. Timberland says it will support Haiti reforestation efforts through this product line.

Timberland says it is committed to sustaining the environment, given that its business consists mostly of outdoor and camping apparel, such as hiking boots. The campaign is meant to help educate consumers on eco-friendliness. Timberland believes that taking environmental action can consist of a wide variety of activities, which can include buying the right products, such as those made with recycled or recyclable materials.

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